Stat Trace: find where a number in an AI answer came from
A browser extension that traces statistics in AI answers to their earliest source. Writers and analysts pay.
Competitive · Fake stats now get cited by LLMs
Written for: Solo builder
Next step
Prototype the trace on 50 statistics taken from real AI answers about marketing and SaaS, publish how many trace back to one source, and share the write-up and extension on HN and r/content_marketing.
Why now
People now copy numbers from AI answers straight into posts, decks and client reports. Checking provenance by hand means hunting for the earliest page that stated the figure and asking whether anyone measured it independently. Search APIs and small models make that hunt cheap to automate.
What became possible
An HN discussion shows that publishing invented statistics gets them cited by LLMs. Toolflation shows seller agents spontaneously gaming listings that buyer agents read. Brand-preference research finds models converge on shared recommendations formed in pretraining. Together they suggest AI answers are an easy target and that a single planted source can spread.
Three ways in
- Stat Trace extension
Highlights every statistic in an AI answer, searches for the earliest page that stated it, and counts the independent sources that report it. It flags single-source and circular figures.
- Customer
- Content marketers and freelance writers
- Model
- Free for 20 traces/month. $6/month unlimited
- Draft check
Paste a finished article and get a provenance table for every number in it before publishing.
- Customer
- Newsletter writers and small editorial teams
- Model
- $15/month team plan
- Planted-stat feed
A public list of statistics found to come from a single invented source, which also serves as marketing.
- Customer
- Journalists
- Model
- Free
Competition
Checking claims in AI answers is already crowded. At least eight Chrome extensions (ScrutinyAI, Fact It, Theia, Verifi, Verol, Verity and others) give verdicts on ChatGPT, Claude and Gemini output.
Full competition notes (12 competitors)
Checking claims in AI answers is already crowded. At least eight Chrome extensions (ScrutinyAI, Fact It, Theia, Verifi, Verol, Verity and others) give verdicts on ChatGPT, Claude and Gemini output. Pre-publish checkers for marketers also exist: GPTZero Source Finder, Originality.ai, LongShot and Fractal. A plain "is this number supported by a source" product would be a commodity, and GPTZero and Originality already have distribution with this exact buyer. I found nothing that does the specific job in this idea. That job is finding the earliest page where a figure appeared, telling independent sources apart from pages that copied each other, and flagging stats that come from one source or that cite each other in a loop. Existing tools answer whether some page supports the claim. That is the weak spot for zombie stats, because a fake figure usually has dozens of supporting pages that all lead back to one vendor blog. A new entrant could win by being the provenance tool rather than a fact-checker. It would show the citation chain, the first date the number appeared and an independence count, plus a public feed of debunked stats as a marketing and data advantage. The risks are cost and accuracy. Finding the earliest appearance means searching for the figure in many forms and using archive dates, which is expensive and often uncertain. Incumbents could also add a "trace to origin" feature if the idea gets traction. The paid market for writers is real but price-sensitive.
- GPTZero Source Finder
Finds the checkable claims in pasted text, matches them to web and academic sources, marks each claim as supported or contradicted, and exports citations. It has a large existing user base. It finds a source but does not look for the earliest one or count how many sources are independent.
- Originality.ai Fact & AI Hallucination Checker
Flags statements that may be false, explains why and links sources. It is sold to content marketers before publishing, which overlaps directly with the Draft check idea.
- LongShot Fact Check & Cite
Takes pasted text or a document, detects the claims, labels whether they are accurate, links supporting sources and can swap in corrections. It is aimed at SEO writers.
- Fractal Fact Check Agent
An editing agent that picks out stats, dates and quotes that need checking and verifies them against a source index.
- ScrutinyAI
Chrome extension that pulls the claims out of ChatGPT answers and gives each a web-backed verdict: source confirmed, externally supported, contradicted, or differing view.
- Fact It
New extension that underlines factual claims in ChatGPT, Claude and Gemini answers while they stream, with a supported, partial or contradicted signal.
- Theia
Extension that fact-checks ChatGPT, Claude and Gemini answers and links the sources behind each verdict.
- Verifi AI
Extension that fact-checks AI answers in real time with sources and confidence scores. It is tiny, with about nine users.
- Verol
Marks risky claims inline in ChatGPT, Claude, Gemini and Grok answers with color-coded indicators.
- Verity
Gives each claim a badge (verified, wrong, partially verified or unverifiable) with a link to its source.
- Citely Source Finder
Matches pasted text to its original source, mostly in academic databases. It is the closest to tracing a claim back to where it started, but it is built for academic citations, not web statistics.
- StoryTracer
Chrome extension that follows a news page's outbound links to guess where the original reporting came from. It traces whole stories, not individual numbers.
Checked 2026-10-21
Risks
- Finding the earliest source is hard when pages lack dates or are rewritten
- Search API costs eat a low-priced subscription
- Answer engines may add inline provenance themselves
- Market pull is soft, since most people do not check numbers
Strong team fit; market pull is the weak point (4).
tech 7 · pull 4 · space 6 · fit 8 · build 7
Exposed
Companies that could benefit or be threatened. News and context, not investment advice.
Momentum of its main topic
Sources
Status history
- 2026-10-21 Flagged as buildable