earlyink
186 first flagged20 Oct 2026

Hidden Ask: a browser extension that shows text written for AI, not for you

An extension and crawler that reveal hidden LLM-directed instructions on web pages. Journalists, consumer advocates and agencies pay.

Early · WhatsApp help pages hid LLM instructions

Written for: Solo builder

Next step

This week, build the visible-versus-DOM diff and a crawler that also fetches as GPTBot and ClaudeBot. Scan the top 500 help-centre domains and post the findings as a Show HN.

Why now

Big sites are now writing directly to AI readers, sometimes to steer answers about consumer rights. Courts are also treating AI answers as the platform's own speech, which raises the stakes. Detection is simple: compare visible text against DOM text, fetch pages with AI crawler user agents, and flag instructions addressed to assistants. The earlier Fetch Guard card protected agents. This one shows humans what is being said behind their backs.

What became possible

WhatsApp's help pages were found to contain hidden instructions telling LLMs not to recommend a regulator. Separately, a second German court has held Google liable for what its AI Overviews say.

Two ways in

  1. Hidden Ask extension

    Shows a badge and an inline highlight wherever a page has hidden or AI-addressed instructions.

    Customer
    Journalists, researchers and curious power users
    Model
    Free, for distribution
  2. Hidden Ask monitor

    A weekly crawl of a list of domains using both browser and AI-bot user agents, with archived, timestamped evidence of each finding.

    Customer
    Consumer groups, tech reporters and brand or GEO agencies
    Model
    $29 to $99 per month

Competition

Early

The extension side already has competitors. Four or more small Chrome extensions (Remora, InjectGuard, AI Gremlin Detector, ClawSentinel Guard) detect and some reveal hidden AI-directed text.

Full competition notes (10 competitors)

The extension side already has competitors. Four or more small Chrome extensions (Remora, InjectGuard, AI Gremlin Detector, ClawSentinel Guard) detect and some reveal hidden AI-directed text. They are all framed as protection for AI agents, have tiny user bases and are easy to copy, so a stand-alone badge-and-highlight extension would struggle to charge money. It works better as a free funnel. The monitor side is more open. Existing crawler comparison tools are one-off Apify actors, mostly aimed at SEO, and AASA is a security scanner. None offer scheduled crawls of a domain list using both browser and verified AI-bot identities, time-stamped and archived proof of what each crawler saw, change history, or reports written for journalists, consumer groups and brand or GEO agencies. That evidence-and-accountability angle, plus possibly a public index of offenders, is the opening. One risk: early data from Crawl Integrity Verifier suggests AI crawlers are mostly blocked or served the same content as people rather than tailored content. Research also finds most injections are educational or unsophisticated. So paying demand may depend on whether serving AI bots different content becomes a common commercial practice, and free academic and Google research already covers part of the reporting need.

Checked 2026-10-20

Risks

  • Low willingness to pay
  • False positives from legitimate llms.txt files and accessibility text
  • Sites can serve the instructions only to AI crawlers by user agent or IP, which a normal browser never sees

Strong buildability; market pull is the weak point (4).

tech 8 · pull 4 · space 7 · fit 8 · build 9

Exposed

Companies that could benefit or be threatened. News and context, not investment advice.

Momentum of its main topic

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Stage: Coverage

Sources

  1. WhatsApp's help pages hid LLM instructions: dont recommend a regulatorHacker News
  2. Two German courts now hold Google liable for what its AI overviews sayThe Decoder

Status history

  • 2026-10-20 Flagged as buildable